Shopify ecommerce Your store should make selling easier, not harder. A Shopify store can look polished and still lose customers through poor navigation, weak product pages, confusing merchandising, or a disconnected customer journey. I build and optimize ecommerce experiences around how people actually shop. Solutions: Shopify storefront builds and managementStore architecture and navigationProduct pages and merchandisingLanding pages and ecommerce contentCRO and UX optimizationProduct catalogue and data managementShopify apps and integrations
Email and SMS marketing Getting the first order is only the beginning. Customers need a reason to come back. I build retention programs that turn customer data into relevant messages, from the first welcome email to post purchase, cross sell, repeat purchase, and win back. Solutions: Klaviyo email and SMS campaignsAutomated email and SMS flowsCustomer segmentation and personalizationWelcome, post purchase, and win back campaignsCampaign calendars and promotional campaignsProduct recommendations and cross sellLoyalty and rewards programsRetention and lifecycle marketing
Amazon marketplace Selling on Amazon is more than uploading a product. Your listings need to communicate value quickly, look consistent with your brand, and be built for how customers search and shop on Amazon. I manage the storefront, content, merchandising, and ongoing optimization. Solutions: Amazon Seller Central managementProduct listings and catalogue managementA+ ContentAmazon Brand Store managementAmazon Ads managementProduct launches and merchandisingKeyword and listing optimizationPromotional and marketplace strategy
Content creation Good products need content that gives people a reason to care. From product pages to campaigns, ads, and social content, I create and direct ecommerce content that makes products easier to understand and brands easier to remember. Solutions: Product and website copyProduct photography directionUGC and creator contentSocial and paid ad creativeEmail and campaign contentAI assisted content creationCreative concepts and content systems
Paid advertising More traffic does not mean more growth. I build paid campaigns around the full customer journey, connecting targeting, creative, landing pages, offers, and conversion tracking so ad spend has a clear job to do. Solutions: Meta AdsGoogle AdsCampaign strategy and setupAudience and campaign structureCreative and ad copyLanding page optimizationGA4 and conversion trackingRetargeting and remarketingPerformance reporting and insights
Local SEO and reviews Being found locally is only useful if customers trust what they find. I help local businesses improve how they appear in search, strengthen their Google presence, and build a review experience that turns visibility into real customer action. Solutions: Local SEO strategyGoogle Business Profile optimizationLocal keyword and content strategyGoogle Maps visibilityReview generation and managementLocal citations and directory optimizationLocal landing pages and content