Hi, I'm Romy.
Marketing and growth by trade, builder by curiosity. I run e-commerce brands on Shopify by day and ship the odd Mac app by night, with AI doing the typing and me keeping the taste.
Selected work
Half of it makes money for a store. The other half I made because I wanted it to exist.
A native Mac widget with live NBA, NHL, MLB and NFL scores that stays on top of every app. Alerts before your team plays. Invisible in screen shares. Free.
A healthcare scrubwear brand on Shopify: store, product system, email flows, and the growth engine behind them.
An estimated-delivery-date app for product pages, built to answer the one question every shopper asks.
Scripts and skills that rename, cross-sell and tidy thousands of products so nobody has to click through them.
There's always one in progress. Ask me about it.
About
I've spent my career on the growth side of e-commerce, as a CMO and in DTC, and I build because I got tired of waiting for someone else to.
AI does the typing. I do the taste, the strategy and the final call. That mix lets me go from "wouldn't it be nice if" to a shipped thing in days, whether that's a Shopify feature, an email flow, or a widget that sits on my Mac all hockey season.
Based in Canada. Happiest when something I made is being used by someone I've never met.
Shopify & e-commerce
From theme to checkout to the email that brings people back. If you run a Shopify brand and want someone who can both plan the growth and build the pieces, that's the sweet spot.
Contact
Or grab Score Buddy and tell me what your team's doing tonight.